Seasoned brand marketer and product innovator with over 20 years experience developing and launching consumer brands, products, and experiences.

I’m part brand marketer, part executive producer, part product innovator, with a focus on building consumer experiences that break the script and make people smile.

My professional passion, and superpower, is in inspiring and leading teams to think big and build memorable campaigns and experiences.

I speak to marketers as fluently as engineers, designers, finance partners, and c-level leadership, allowing me to strategize and innovate with a global, executive-level mindset.

In early 2023 I departed Lyft, after nearly 10 years, where I experienced the company’s transition from small startup, to hyper-growth, to pre-IPO, and finally as a publicly traded company. Currently, I am consulting with a variety of clients, including agency-side with AOA Experience, where I am learning the secrets of building immersive experiences from world-class Disney Imagineers.

My professional interest lies in consumer products designed to help people and make them happy. This focus covers a broad range of categories including entertainment, hospitality, fitness, wellness, and education. I value fun, irreverence, and play. PLAY IS IMPORTANT. The world is a serious place and we need more smiles.

Husband, Father, Dog-Father, Gardener, Camper, Beachgoer, Bike-Rider, Food-Cooker, Weirdo, residing in Mill Valley, California.

LYFT HISTORY

I invented Lyft’s original fuzzy pink mustache, which actually originated as a side-hustle startup that I sold to Lyft when I joined the company. At Lyft I executive produced the cross-functional development of every generation of Lyft’s in-car hardware including the illuminated Lyft-lights you see on vehicle dashboards today. Beginning as Lyft’s 2nd marketing hire, throughout my tenure, I led Brand Strategy, “Ride Experience,” Product Marketing launches, Culture & Entertainment, and served as Head of Brand and Industrial Design for Lyft’s burgeoning Bikes and Scooters division.

PRE-LYFT

Prior to Lyft I founded Carstache LLC (sold to Lyft), founded a mobile gaming company called RunWilder Entertainment Inc., and led Brand and Product Marketing as a founding of member Tencent’s US gaming operation. In my earlier carrier I worked in media buying for Sony Music, and joined an early online music streaming startup called Ruckus Network to lead experience design, product marketing, and brand marketing. LinkedIn